World Alliance Financial Corp., an industry leader in reverse mortgages, announced Kenneth Peskin, chief operating officer and Paul Fiore, chief learning officer will speak at the 2008 MBA Reverse Mortgage Lending Conference held in San Diego, Calif. on April 10-11.

Fiore is participating on the panel, "Counseling Update and Options for Consumers: A Must Have for Prudent Lending" on Thursday, April 10. The session identifies options lenders and consumers may use for third-party counseling, a required step in the reverse mortgage lending process. Attendees will learn ways to assist potential borrowers when meeting with a housing counseling agency or approved reverse mortgage lender.

"The reverse mortgage process requires diligent counseling for senior borrowers, ensuring they are educated and provided with the best advice to apply for a loan," said Fiore. "This session benefits those new to the business as well as seasoned reverse mortgage originators to correctly assist seniors who are seeking counsel from third party sources."

Peskin is participating on the panel, "Effective Lead Generation Strategies in an Increasingly Competitive Marketplace" on Friday, April 11. The session addresses best practices for lead generation in the rapidly growing reverse mortgage market. Attendees will learn how to identify prospective borrowers based on key response drivers including equity amounts, home market value, interest in investments, age of mortgage and charitable giving. The session outlines effective lead generation and management strategies using analytics and predictive modeling.

"Effective lead generation for a reverse mortgage business comes from multiple factors, not just an increased marketing budget," said Peskin. "By examining specific criteria, mortgage originators can greatly improve lead generation responses and ultimately increase their business. I look forward to contributing my knowledge and experience in the industry to the panel at this year's inaugural Reverse Mortage Lending Conference."

About World Alliance Financial Corp.

World Alliance Financial Corp., a member of the KBC Group, is one of the largest reverse mortgage companies in the nation. Through its wholesale and retail channels, the company is dedicated to building the reverse mortgage industry by fostering strong partnerships with originators and by providing outstanding consumer education. The company educates millions of Americans about the important benefits of reverse mortgages through the Senior Lending Network, its national consumer education campaign, and then links interested consumers to qualified and experienced originators, who have access to World Alliance Financial's wholesale reverse mortgage products, technology, and education services.

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