Bradley and Montgomery Advertising

Our commitment to not being an ad agency: Chances are, your agency relies on distribution and production to make money (that is, media commissions and production mark-ups). And as long as you spend a lot, they make a lot. And that's fine. We're not out to stop them.

But today, you'll observe that agencies that rely on this model are shrinking. That's because production costs less, so there's less to mark up. And the smarter and more targeted your messages, the less profitable it is for an agency to produce and distribute them. In fact, it financially behooves an agency to be inefficient with messaging and media to be efficient in their billing.