A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
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Description:
Rivkin&Associates :: The Naming Newsletter :: Strategies and Tactics of Naming
A quarterly electronic newsletter on the strategies and tactics of naming. Published since 1997. Contains more than 40 articles, clearly indexed and easily downloaded.
New Products Workshop: Positioning and repositioning of existing brands. The Naming Workshop: Concentrated one-day program designed to generate naming possibilities for any product, service or company. Social Marketing: A short free course in social marketing and market positioning. Positioning Resources: A collection of articles and other resources on market positioning. Market Positioning: A slide show that defines the various terms commonly associated with marketing, including market positioning. High Intensity Marketing: Book providing executives with a managerially relevant framework, and strategic perspectives on marketing and brand ... 10 Commandments of Power Positioning: Marketing strategies for creating an endless stream of new, repeat and referral business. Branding Asia: Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to ... Chaoticroots: Sample items and discussion area related to institutional branding around urban street culture. Moderated by ... Building Brands: Offers articles and newsletters on marketing, branding, communications and related skills.
Website Information
Administrative Contact:
Comerford, James
SBS, Inc.
PO box 310
Gillette, NJ 07933-0310
US
