New Products Workshop: Positioning and repositioning of existing brands. The Naming Workshop: Concentrated one-day program designed to generate naming possibilities for any product, service or company. The Naming Newsletter: A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly ... Positioning Resources: A collection of articles and other resources on market positioning. Market Positioning: A slide show that defines the various terms commonly associated with marketing, including market positioning. High Intensity Marketing: Book providing executives with a managerially relevant framework, and strategic perspectives on marketing and brand ... 10 Commandments of Power Positioning: Marketing strategies for creating an endless stream of new, repeat and referral business. Branding Asia: Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to ... Chaoticroots: Sample items and discussion area related to institutional branding around urban street culture. Moderated by ... Building Brands: Offers articles and newsletters on marketing, branding, communications and related skills.
Website Information
Administrative Contact:
Novartis Foundation
Penny Grewal
Schwarzwaldallee
Basel, 4002
CH
