Beautiful Magazine takes the fight where no publisher has dared to go before. In an effort to get it's readership recognized Beautiful rattles the advertising agency cage. June 3, 2005 -- With an unprecedented move, breaking all print media taboos Beautiful is delivering on their promise to fight for the rights of full figured women. In classic David v.s. Goliath fashion Jack Krosinski the VP of Cortex Publishing - the creators of Beautiful – delivered a formal letter to one of the most prominent advertising and media planning agencies in Toronto. The letter is in response to the apparent discriminatory treatment of full figured women by a portion of the advertising agency establishment. The letter points out that a dismissive attitude towards nearly 70 million women in North America is unacceptable and can have far reaching implication for the business of companies that refuse to accept the existence of this demographic. For the original correspondence please visit Beautiful’s website at

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