Landor Associates, one of the world's leading strategic brand consulting and design firms, is proud to announce its continuing role as founding sponsor of the Economist Conferences' Sixth Annual Marketing Forum: Mastering Brand and Marketing Strategies in the Digital Era, to be held at The Fairmont Hotel in San Francisco, March 11-12, 2008.

The Economist Conferences' Annual Marketing Forum has earned a reputation for being North America's leading symposium for senior-level marketers and executives, focused on cutting-edge marketing and branding practices from around the world. It presents a rare opportunity to share knowledge and experience with some of the most accomplished business and marketing leaders in their fields.

Landor Associates' chief strategy officer, Russ Meyer, will be the keynote interview on the first day. He will address ways Chief Marketing Officers (CMOs) can manage the constant influx of new technologies, innovations, and market demands, while staying true to their brand's promise in "Identifying the Right Strategies for a Brand in Need."

"In the digital era, customer touch points have increased exponentially," said Russ Meyer. "The strength and pull of digital advertising, and mediums like YouTube and Facebook require a marketer to think one step ahead in order to control the brand and ensure a seamless consumer experience across all channels. This conference will provide the right tools needed to create a cohesive brand message whether your focus is sustainability, Web 2.0, or the global market."

As in years past, the event has drawn industry leaders who are tackling these challenges for some of the world's most successful and dynamic brands. Confirmed speakers include Betsy Frost of Microsoft, Ann Lewnes of Adobe Systems, Casey Keller of Motorola, Helen Clark of Chevron, and Derek Gordon of Clorox.

Event sessions will range from marketing megatrends and winning channel strategies, to the greening of the CMO. For more information, please visit

About Landor Associates

Landor Associates is one of the world's leading strategic brand and design consultancies. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive, and dynamic than their competitors.

Landor's holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement, and digital branding.

With 24 offices in 18 countries, Landor's current and past clients include some of the world's most powerful brands, including BP, Cathay Pacific, Citi, Danone, Delta Air Lines, Diageo, Emaar Properties, FedEx, Frito-Lay, the City of Hong Kong, HSBC, LG Group, Marriott Hotels & Resorts, Microsoft, Procter & Gamble, and PepsiCo.

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