The Pittsburgh chapter of the American Marketing Association held its first ever Marketer of the Year Awards ceremony Friday, December 12 at LeMont and presented Phipps Conservatory and Botanical Gardens with its Grand Marketer of the Year Award for 2007.

"Phipps Conservatory is thrilled to receive the Grand Marketer of the Year award from the AMA," said Richard Piacentini, Executive Director of Phipps Conservatory and Botanical Gardens. "It is an unexpected honor to be recognized among some of the illustrious brands that call Pittsburgh home. Every employee and volunteer at Phipps is involved in marketing Chihuly at Phipps: Gardens and Glass in some way and the success of the show is a testament to the teamwork required to execute what has been a five-year project. We are optimistic that 2008 will be another banner year for Phipps and other cultural destinations in our city."

Winners of Pittsburgh's only results-based marketing competition were recognized in 12 categories for their marketing excellence and effectiveness. The 10 finalists and Marketers of the Year in their respective industries are:

-- Burns & Scalo, Real Estate & Construction
-- Reproductive Health Specialists, Minority & Women Owned Business
-- Verizon, Technology
-- Smith Brothers, PR & Advertising Firms
-- Consol Energy, Industrial & Manufacturing
-- IMPAQT, Media & Marketing Services
-- Dick's Sporting Goods, Retail
-- Duquesne University, Education
-- H.J. Heinz Co., Consumer Products & Services
-- Pittsburgh Zoo & PPG Aquarium, Non-Profit

Three local and legendary brands were honored and inducted into the AMA Pittsburgh Hall of Fame for their unique and impressive marketing impact throughout western Pennsylvania - if not the world: H.J. Heinz Company, Iron City Brewing and M.J. Delligatti, inventor of McDonald's Big Mac sandwich. In addition, Duquesne University's Dr. Audrey Guskey was honored with the Distinguished Educator Award.

"The event was a huge success," said Stephen Wayhart, President of the Pittsburgh AMA. "We are honored to celebrate such phenomenal marketers in the Pittsburgh region and to shine a positive light on the marketing profession."

About the American Marketing Association and its Pittsburgh Chapter

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Founded in 1946, AMA Pittsburgh is celebrating its 60th year as the largest marketing association in the region with more than 350 members and supports an additional 900 professional marketers who utilize AMA services and resources. Its mission is to support the professional growth of these 1,200 marketing executives through a variety of initiatives such as educational seminars and programs, a luncheon speaker series and networking events.

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