Acuity Mobile has reached an agreement with Piazza Advertising that brings the personalization and effectiveness of mobile marketing to their impressive portfolio of nationally- recognized brands.

This agreement allows Piazza to utilize Acuity's Embedded Mobile Advertising Platform (EMAP) to send customized, highly-targeted marketing content straight to the mobile phones of customers who have elected to receive it.

By choosing Acuity Mobile's EMAP mobile marketing platform, Piazza gains access to a technology that delivers:

-- Spot Relevance -- the ability to send personalized marketing and advertising content to target members of an affinity group based on who they are, where they are, and what their preferences are
-- True Platform Flexibility -- the freedom to deliver myriad content options, including games, media and marketing offers
-- Ease of Use -- a simple user interface makes sending targeted mobile marketing content simple for the brand, and easy to utilize for the end customer

"Mobile marketing is widely accepted as one of the most promising and exciting new frontiers for delivering marketing and advertising content," said Hope Fulgham, CEO of Piazza Advertising. "Acuity Mobile's EMAP mobile marketing platform gives us the ability to reach our clients' customers at a truly personal level and deliver a wide array of content that ranges from money-saving offers and discounts, to entertaining mobile games and media."

Acuity's EMAP also has the ability to become "smarter," using data on how consumers respond and react to different offers to target marketing messages that better suit their interests and needs.

"Unlike other mobile marketing companies that focus on the needs of the advertiser, Acuity Mobile creates a positive and mutually beneficial experience for both the brand and the consumer," said Alan Sultan, President at Acuity Mobile. "By using Acuity's EMAP platform to deliver their clients' marketing and advertising messages, Piazza ensures customers receive only applicable, useful and welcomed content, and clients receive a true return on their investment."

About Piazza Advertising

Since its founding in 1989, Piazza Advertising has built a reputation for strategic leadership and creative excellence. Serving clients such as Disney, Showtime, Fox, Playboy Channel, Comcast, NBC/Universal, Victoria's Secret, and Bacardi, from its headquarters in New York, with locations in LA, Atlanta and DC, Piazza Advertising transforms the traditional brand experience into an entertaining and unforgettable trip, through advergames and other interactive marketing tools. Piazza is a full-service ad and advergaming agency that develops powerful, strategic branded content for broadcast, interactive, wireless and print campaigns. We make communications that work hard and smart, energized by great thinking and technology.

About Acuity Mobile

Acuity Mobile, is the leading provider of targeted wireless marketing technologies. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance(TM) -- the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and is protected under a broad patent portfolio. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers.

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