BabyAge.com, a leading baby products eTailer, announced the appointment of Julie D. Space as Vice President of Marketing and the Customer Experience. Born in 1999, BabyAge.com has positioned itself as a market leader in the online baby and juvenile products industry.

Working closely with President and CEO Jack Kiefer, and BabyAge.com Vice President of Sales, Jacob Weiss, Ms. Space will develop, refine and deliver innovative marketing, communications and customer service strategies to drive the continued growth of BabyAge.com as well as the Today's Baby(R), Today's Tot and Today's Mom product lines.

"Ms. Space will be a great asset to the BabyAge.com team," said Jack Kiefer, President and CEO. "In her previous positions at Frontier Communications Solutions and Commonwealth Telephone Enterprises, Julie has been a creative force in driving industry leading growth for key product lines, a catalyst behind new product launches and an innovator in delivering programs to enhance the customer experience."

Jack Kiefer added, "Julie's marketing expertise and enthusiasm for delivering the best possible customer experience are perfectly aligned with the growth phase we are in right now. This addition to our team better positions us to focus on continued growth and expansion of our business as well as launching additional programs aimed at delighting our customers. We are rapidly expanding our business and are looking forward to Julie's valuable contributions during what is a dynamic and exciting time for our company. She has a terrific track record, high energy and brings a very creative mind coupled with a strong focus on customers that will be valuable in her new role at BabyAge.com."

In this position, Space will be responsible for developing, planning and integrating a multi-faceted marketing approach, growing the on-line and off- line distribution of baby products in the ever-growing $40 billion dollar baby products industry. She will also develop customer relationship and loyalty programs to enhance the customer experience. Ms. Space will oversee expansion plans for the BabyAge.com on-line baby and gift registries as well as introduce new advertising, marketing and branding initiatives.

Ms. Space has nearly 20 years of experience in the marketing, advertising and customer service arena. Prior to joining BabyAge.com, Ms. Space was senior manager of marketing communications at Frontier Communications Solutions, formerly Commonwealth Telephone Enterprises, where she was responsible for leading the development of marketing campaigns and customer service strategies to drive revenues for the consumer segment.

She attended College Misericordia, Dallas, Pennsylvania, where she studied business with an emphasis on consumer marketing. She is a graduate of Leadership Wilkes-Barre, Wilkes-Barre, Pennsylvania. She is a member of the Leadership Wilkes-Barre Alumni Council and active volunteer for non-profit organizations including the Wyoming Valley Children's Association and American Cancer Society.

BabyAge.com Inc. is the premiere online retailer of infant and juvenile products as well as the manufacturer of the Today's Baby(R), Today's Tot and Today's Mom product lines. BabyAge.com strives to accommodate the needs of parents and parents-to-be. Born in 1999, the company is headquartered in a 50,000 square foot state of the art warehouse facility in Wilkes-Barre, Pennsylvania.

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