Data Dialog Marketing, a leading provider of consumer and business lists, data based solutions and integrated marketing services, today announced that Allen Madoff has joined the company as sales manager of its newly created contract division. Madoff will be based in Data Dialog Marketing's headquarters office, which is located in Pine Brook, New Jersey.

Madoff joins Data Dialog Marketing with more than 15 years experience in data sales at companies such as Acxiom, Equifax and Experian. In his new role, he will be instrumental in expanding Data Dialog's sales efforts and recruiting new sales professionals to the Company.

Peter V. DeCrescenzo, president and CEO, Data Dialog Marketing, commented, "It is a pleasure to welcome Allen to our team and we look forward to his contributions to the organization. Under his direction, our sales team will intensify their efforts in the Fortune 1000 as well as build strategic relationships with select resellers and list brokers that can help further our business initiatives."

Data Dialog's flagship offering is the AccessDialog(TM) platform, which enables the Company and its resellers to search millions of households and businesses in its database rapidly, customizing each search by hundreds of selection fields and advanced features, such as suppression against prior orders. AccessDialog has an intuitive and comprehensive user interface and can be co-branded with data reseller partners, providing increased revenue opportunities.

"Our multi-source national file provides extensive breadth and depth of data, allowing us to effectively compete against other major data corporations," shared Madoff. "Data Dialog already has a number of solid customer and strategic relationships. Our robust capabilities will allow our team to build additional relationships with key organizations, resellers and list brokers."

About Data Dialog Marketing

Dialog Marketing Services is a leading provider of consumer and business lists, data based solutions and integrated marketing services. We offer a wide range of creative and technology solutions enabling effective advertising, lead generation, customer acquisition, retention and relationship building.

The Company is comprised of two specialized units:

Data Dialog Marketing offers extensive list and data services, including comprehensive postal, phone and email data. The Company develops original systems and tools to facilitate the collection and distribution of data in order to service customers and streamline processes.

Healthcare Dialog offers communications and creative services for the healthcare industry. The Company provides design, advertising, brand identity and promotional services as well as interactive and multimedia development for education, training and sales support.

Headquartered in Pine Brook, New Jersey, Dialog Marketing Services has additional offices in Sunrise, Fla. and Fairfield, N.J. and employs a full- time staff of creative and industry data professionals. More information can be accessed at

About Redi-Direct Marketing, Inc.

Created in 1990, Redi-Direct Marketing, Inc. is the holding company of Redi-Mail Direct Marketing, Dialog Marketing Services, StayinFront, Inc. and United Sport Apparel, and is the preeminent provider of technology based sales and marketing systems and solutions. The Redi-Direct business model focuses on the importance of its customers' prospect and customer database. Redi- Direct provides the various services necessary to maximize the value derived from this asset. Through the Redi-Direct operating subsidiaries, clients can select the types of services that best fit their specific needs. Collectively, the Company offers true turnkey solutions to improve competitive positioning and to maximize the return on sales and marketing investments. The Redi-Direct Companies occupy approximately 235,000 square feet and employ over 850 full time professionals.

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