Discover the World Marketing Promotes New Caledonia in USA

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Discover the World Marketing Promotes New Caledonia in USA

1st April, 2007

Discover the World Marketing has recently been selected by New Caledonia, the land of eternal spring, to promote the destination throughout the USA. This is the first time New Caledonia will have US representation.

Located in the heart of the South Pacific only 1500 kilometers from Australia, New Caledonia is a large archipelago surrounded by an immense coral reef which protects it in the largest lagoon in the world.

Stephanie Varnier, New Caledonia's Sales Manager -- New Markets said, "Our island paradise is not a household word in the states, except to divers. Through this new marketing agreement with Discover, we hope to raise the visibility of our pearl in the Pacific and encourage more Americans to visit our home once they are educated about the beauties and bountiful marine life of New Caledonia."

"Our USA sales team is excited about the prospects of promoting this beautiful South Pacific Island," said Jenny Adams, CEO of Discover the World Marketing. "Many American visitors to New Caledonia will be surprised by the French influence in the cuisine, culture and language. The island offers a wide range of accommodations to suit any visitor's tastes. It is our goal that more people become familiar with this exceptionally scenic island and come for a visit."

About Discover the World Marketing

Established in 1981, Discover the World Marketing has 82 offices in 54 countries. Headquartered in Scottsdale, Ariz., Discover is the world's largest travel representation company with annual client revenues approaching one-half billion dollars. The company represents more than 50 major travel corporations.

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