July 13, 2005 -- Laurese NY, the small leather handbag company that found its way onto the arms of Hollywood’s A-list celebrities, is announcing a summer color explosion. Leather handbags in a rainbow of colors will be sold on the company’s website: . But the biggest surprise is the ladies leather briefcases which will break the business-fashion rules. These briefcases will put the typical brown and black colors to rest. Laurese NY professional series will include briefcases in colors more suitable for female executives including pink, blue and lime-green. According to Lerma Edwards/Designer and Co-Owner, “women now make up a significant portion of the business world. We shouldn’t have to conform to masculine colors which is why Laurese NY is shattering the rules and becoming the leader in business fashion.” In December 2004, Laurese NY handbags became a hot item after being selected to participate in the Billboard Music Awards by providing handbags as part of the “goodie bag” awarded to celebrity attendees. Celebrities attending that award show included Beyonce, Alicia Keys, Paris Hilton and Diana Ross. Also, Laurese NY’s Daiquiri bag was included as a prize in E! On-line Fashion Police Contest. Laurese NY has distinguished itself by providing their designs in high-quality leather which has the durability and elegance not found with other designer brands with vinyl or only leather-trimmed bags. Laurese NY’s “Executive Bag” is also recently featured in Accessories Magazine. Laurese NY handbags and briefcases can be purchased on at and at high-end fashion boutiques nationwide.

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