Call for Chapters: Mass Customization Information Systems

Mass customization is a business strategy that aims at satisfying individual customer needs with near mass production efficiency. The advances realized in information technology are critical enablers, which make this strategy function efficiently. Information systems can be implemented to support diverse activities in the mass customization value chain. They assist customers during the product specification phase in order to lead them in a fast-paced manner to the product variants corresponding to their individual requirements. Modern information systems, which support open-innovation even enable customers to participate actively in the product design. Furthermore, mass customization information systems contribute to helping companies mitigate excessive product variety and increase costs’ efficiency on the shop floor and logistics through optimal product modeling and production planning and scheduling.